From experience prior to forming Maritz, Wolff, Lew Wolff had an intimate knowledge of the hotel industry via his ownership of Hilton and Holiday Inn franchises in California, while Philip Maritz had a unique understanding of the marketing and sales issues facing top-tier hotel properties from his experience with Maritz Inc., a $2 billion, privately held, world leader in the incentive and corporate travel industry. Together, they established a series of unique principles that guide their decisions as to which properties to purchase and how to maximize the values inherent in each of their top-tier investments.